Single-cell sequencing is reshaping how researchers understand cellular heterogeneity - yet accessibility and cost have traditionally limited its use. In this video, Associate Professor Martin Smith, Director of the Ramaciotti Centre for Genomics, and Dr. Keyi Jiang, R&D Scientist at the Garvan Institute of Medical Research, share their firsthand experiences using the Illumina Single Cell 3' RNA Prep powered by PIPseq™ technology. Together, they discuss how Illumina’s solution has transformed their research by offering: - A simple, accessible workflow requiring only basic lab equipment - Scalable library prep supporting 200 to 1 million cells - High‑quality data comparable to alternative platforms at a significantly lower cost - User‑friendly analysis tools with intuitive, point‑and‑click interfaces — no coding needed - Greater flexibility in experimental design, enabling rare‑cell studies, larger sample numbers, and population‑level inquiries With Illumina’s end‑to‑end single‑cell solution, both scientists highlight how they can now conduct more frequent single‑cell experiments, expand their research questions, and generate publication‑ready insights more efficiently than before. If you're interested in bringing scalable, high‑quality single‑cell sequencing to your lab, this perspective offers a clear and practical look at what's possible. Subscribe to the Illumina video channel http://www.youtube.com/subscription_center?add_user=IlluminaInc A global genomics leader, Illumina provides comprehensive next-generation sequencing solutions to the research, clinical, and applied markets. Through collaborative innovation, Illumina is fueling groundbreaking advancements in oncology, reproductive health, genetic disease, microbiology, agriculture, forensic science, and beyond. View customer spotlight videos https://www.youtube.com/playlist?list=PLKRu7cmBQlajfheLzgbI4S7xBn7IDbt79 View Illumina webinars https://www.youtube.com/playlist?list=PLKRu7cmBQlahpXlnrrXlQw9itVJ8yHwUZ View Illumina support videos https://www.youtube.com/playlist?list=PLKRu7cmBQlajbm2KGsICWb-JOnusJfYvM LinkedIn: https://www.linkedin.com/company/illumina X: https://x.com/illumina Instagram: https://www.instagram.com/illuminainc/ Facebook: https://www.facebook.com/illuminainc TikTok: https://www.tiktok.com/@illuminainc